OUR PROFILE

WHERE IT ALL STARTED

In 1960 Mahmoud Maatouk father of Samira Maatouk, a pioneering coffee enthusiast, inaugurated the first Maatouk Maison du Café in Azarieh, Downtown Beirut. The café specialized in freshly roasted premium coffee with uniquely distinguished blends and became widely acclaimed for its outstanding brew.

SAMIRA MAATOUK TODAY

A Passionate, dynamic and ambitious entrepreneur, brought the genuine heritage of her father Mahmoud Maatouk into an innovative, futuristic and sensorial identity… She founded “Maison Samira Maatouk .. Maison de Qualite Fondee En 1960”.. A Café Et Bistro Brand that is very much innovative yet authentic and true to its origins. The excellence that has always been on the inside of every package is now identifiable from the outside..

WHERE IT ALL STARTED
SAMIRA MAATOUK TODAY

COFFEE BLENDS YOUR WAY

Raw Material from the ground to your cup

At Samira Maatouk Factories, coffee is harvested directly from the exotic coffee crops from around the globe because only the finest beans can provide the most aromatic and delicious coffee experience. 

Once roasted to perfection and ground it goes instantly to fresh preserving packaging, using “bi-Nitrogeninert ” and the one way degassing valve which is the most advanced pack aging technology , to retain the rich aroma and taste ensuring its authenticity and unique flavor until it is opened.

COFFEE BLENDS YOUR WAY

OUR VALUES

WHATEVER WE DO, WE DO IT WITH STRONG PASSION FOR PERFECTION AND A HIGHLY-CARING ATTITUDE TOWARDS ENVIRONMENT

  • INNOVATION

    Its foundations in dealing with employees and guests.

  • OPENNESS

    Since it is LIVE means it will be done LIVE to customers.

  • TRUST

    Maatouk 1960 consider all stakeholders as a single family holding strong bonds with one another. This relationship established requires a high amount of trust.

  • INTEGRITY

    Maatouk 1960 believes strong moral principles are one of its foundations in dealing with employees and guests.

  • COMMITMENT

    Its foundations in dealing with employees and guests.

  • PASSION

    Its all about passion. No success without passion.

60 YEARS OF KNOW-HOW

This is reflected by our 60 years of heritage, while we earned our expertise in coffee culture from the Plant to Harvest to selection of the right source of Green beans to roasting and grinding. This knowledge is preserved in our secret of special recipes and our flexibility in Blending and mixing for different consumers tastes.

LIVE ROASTING/GRINDING

This is reflected by our 60 years of heritage, while we earned our expertise in coffee culture from the Plant to Harvest to selection of the right source of Green beans to roasting and grinding. This knowledge is preserved in our secret of special recipes and our flexibility in Blending and mixing for different consumers tastes.

60 YEARS OF KNOW-HOW
LIVE ROASTING/GRINDING